After winning the Guðfinnuverðlaun in the annual innovation competition at the University of Reykjavik the company received the right to participate in an international innovation competition which took place in Copenhagen in Denmark in the fall of 2017.
A large number of innovation companies from all over the world came to compete for the best innovation ideas in the world, and this was a whole working week of lectures, workshops, interviews and meetings.
On the last day, all the companies were presenting their companies, telling the story behind the companies, what they stand for, where they are heading, how they intend to get there and how long they will be on their way there. Five to six judges were in each room listening to the presentations of the companies and then asking difficult questions at the end.
Unfortunately, Volcano Seafood did not win the main prize of the competition, but we won
The “Best Brand Award” competition, which was awarded to the company that was thought to have done the best basic job of starting a company, knowing what ideas and certainty for what the company stood for.